Study of Junction Ville Memo Paper

Unit VI Scholarly Activity

Junction Ville Memo

Junction Ville was struggling; small factories in this community in the southeast United States were closing as their jobs moved to low-wage Asian countries. Some residents moved away to seek work, which resulted in a 10% population decline and the closing of some local retailers.

Then, several years later, Junction Ville was selected as the location of a major automotive assembly plant that was being moved from the high-cost, industrial Midwest to the lower cost, nonunion Southeast. The plant is up and operating, and Junctionville is growing again. New subdivisions and businesses are springing up to support the increasing population.

Recently, Junction Ville and two other nearby communities were contacted by representatives for Mega Mart, who want to open a new supercenter store. Mega Mart is a large, global chain that sells groceries and every household, yard, and garage item imaginable at low prices.

You are a member of the Mega Mart public relations (PR) staff. You just got off the phone with the director of PR for Mega Mart who told you that Junctionville would hold a public hearing in a month on the request to build the new store, and she would like you to speak for the company at the hearing.

She also told you that while Mega Mart had approached three communities, their preference was Junctionville because of its proximity to the assembly plant and a particularly favourable available site for the store.

She also told you there was some opposition because of potential traffic and noise since the proposed site was near a new residential area. Some residents were concerned about who would be attracted to the area late at night since the store would be open 24 hours a day due to shift work at the assembly plant.

Prepare a business memo to the director of PR for approval, and outline the important points you think you should bring up at the hearing. Your memo should be able to answer the questions below.

What are the benefits to the community of the store?
What is Megga Mart’s response to the concerns of some residents?
Should Megga Mart offer any concessions to address residents’ concerns, and, if so, what are they?

Click here to access the memo template for this assignment. Your business memo should be at least one page in length and follow APA guidelines. Use at least one outside source.

Information about accessing the grading rubric for this assignment is provided below.

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