BIZ 101 Evaluation of Business Communications Essay

Assessment Evidence-based Response

Individual/Group Individual Task

Length 800 words (+/- 10%)

Learning Outcomes

This assessment addresses the following subject learning outcomes:

1. a) Demonstrate information literacy and critical analysis appropriate to the level of study.
2. b) Understand and demonstrate academic integrity and authentic engagement with information.
3. c) Examine the internal and external business environment to

effectively interpret messages in different business contexts.

1. d) Identify and apply effective communication skills within a variety

of business environments, including the use of technology.

Submission Due by 11:55pm AEST/AEDT Sunday Module 2.2 (Week 4)

Weighting 20%

Total Marks 100 marks

Introduction

In business, successful communicators must transfer and respond to messages and requests using written communication to suit their audience, otherwise messages can be misinterpreted or misunderstood.

Learning how to identify your audience and their expectations and needs is a large part of good leadership and effective management in every business.

This assessment is made up of 3 tasks – Task 1 & 2 are about you as a student and Task 3 is about Business Communications.

Each task is designed for you to demonstrate your ability to apply your knowledge and understanding of key concepts relating to written communication covered in Modules 1 and 2 of these subjects.

This assessment will provide you with an insight into business communication and resources for you to use to reach your academic potential.

For all tasks:

• please comply with all academic standards of legibility and referencing and adhere to the

correct use of academic writing, presentation and grammar

• additional support on academic skills can be found: Laureate-au.blackboard.com academic skills
• revision or reminding of the rules of APA 6th edition style is available from the Academic Skills resources on referencing: Library.laureate.net.au/research skills/referencing

https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1

http://library.laureate.net.au/research_skills/referencing

BIZ 101 Assessment 1 Brief 2019 Page 2 of 6

Each task is made up of four parts:

Read all instructions thoroughly before you begin this assessment.

Task 1 (300 words)

Academic Integrity

Scenario – You are a student mentor and as part of your role, have been asked to provide information and advice to guide and support your fellow students beginning at the University.

Begin by undertaking research into the topic of integrity at university – this is so you provide accurate information and advice to your fellow students.

Use these topics to guide your research, then plan and write your blog as a short-written response.

These areas are important to explain writing with integrity and why it matters.

• Why is academic integrity important?
• What penalties can apply to breaches of academic integrity?
• How does working with integrity improve your professional and personal success?

You can also refer to the TUA Academic Integrity Policy and Procedures as these documents will provide valuable information to share with your audience.

Task 2

Achieving Academic Success – 250 words

Reaching your potential in your academic study is enhanced by understanding your learning style, and learning how to manage your time. It is also important to develop skills in critical thinking and apply critical evaluation to what your research and academic and business writing.

Use these topics to guide your research, then plan and write your advice as a short-written response.

• What is your Learning style based on Peterson & Kolb’s (2017) Learning Style?
• Why is time management important when you are a student?
• What is critical thinking and how will you apply it to further your knowledge and develop your skills as a student?

Task 3

Models of Business Communication– 250 words

Communication is identified as one of the top 3 skills needed for Employability into the 21st century. Business communications involves reading, writing, speaking and listening. It is both internal with your work colleagues and external to customers and clients through such channels as marketing and everyday interactions.

Part 1 -Research Part 2 – Plan Part 3 – Write Part 4 – Reference

BIZ101 Assessment 1 Brief 2019 Page 3 of 6

You have been introduced to a number of Business Communication models.

• Write about 2 models of Business Communications and why they are important?
• What are some of the possible ways that Business Communications may not be successful?

Reference list for Assessment 1 Tasks

• You need a minimum of three (3) academic references and in-text citations in your reference list.

o 2 must be textbooks or academic journals

o 1 to be an appropriate website.

You must follow the appropriate APA 6th edition style for citing and referencing your research.

The reference list at the end your article must include references to the following:

• a minimum of three (3) academic sources as in-text citations to support your ideas, 2 of which should be textbooks or academic journals and 1 website/s

The reference list does not count towards the word limit for this task.

Submission instructions

Submit your assessment via the Assessments link in the main navigation menu in BIZ 101 Business

Communications. Your learning facilitator will provide feedback via the Grade Centre in Blackboard.

Feedback can be viewed in My Grades.

BIZ101 Assessment 1 Brief 2019 Page 4 of 6

Assessment rubric

Assessment Attributes

Fail (Unacceptable) 0-49%

Pass (Functional) 50-64%

Credit (Proficient) 65-74%

Distinction (Advanced) 75 -84%

High Distinction (Exceptional) 85-100%

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